Agile is a methodology that promotes continuous iteration and improvements of products, services or marketing assets. Or in other words it helps us to split work in smaller meaningful parts and evaluate the results of each part instead of doing a large project. It’s a framework for adapting to change, focusing on customer feedback, and delivering working products in shorter time frames.
It’s derived from the Latin word “agilis”, which means quick and nimble.
Why should we be quick and nimble? In a nutshell – to create more value. For our customers, for our employees, for the world. It’s how businesses create competitive advantage. It’s how you can foster and engaging company culture.
To create more value we need to improve our products, services and even ourselves. Agile is a methodology to systematically do that.
Flexibility lets us improve. If we believe that we know how the prefect product should look like there is no way to improve it.
To adapt, we need to know exactly what to improve, we need to measure and collect feedback. And that’s why we need speed.
Speed gives us ability to measure. If we work on a product feature for a long time, too many things change in the meantime.
It’s like baking a cake for the first time. Imagine you can’t taste the cake in the process. How will you know if it’s good? It’s the same with building products, services and marketing campaigns without showing them to costumers. You will know if it’s good and what to improve when they taste it.
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